In today’s interconnected world, the role of multinational companies (MNCs) is more vital than ever. These giants of industry operate across borders, shaping the global economy and influencing countless lives. But with this influence comes responsibility – responsibility to adapt, to innovate, and to ensure sustainability in their operations.

My research delves into the fascinating intersection of multinational companies, artificial intelligence (AI), resilience in global value chains, sustainability, and international entrepreneurship. It explores how MNCs are harnessing the power of AI to not only weather the storms of global disruptions but also to thrive and contribute positively to the world.

In the face of unprecedented challenges like the COVID-19 pandemic, geopolitical tensions, and climate change, MNCs are turning to AI as a strategic tool. By leveraging AI technologies such as predictive analytics, machine learning, and automation, these companies are enhancing the resilience of their global value chains. They are streamlining processes, optimizing logistics, and identifying risks proactively, ensuring smoother operations even in turbulent times.

Moreover, AI is not just a tool for efficiency – it’s also a catalyst for sustainability. MNCs are employing AI-driven solutions to minimize environmental impacts, reduce waste, and promote responsible consumption and production practices. From optimizing energy usage to developing eco-friendly products, AI is revolutionizing the way businesses approach sustainability.

At the heart of this research lies the concept of international entrepreneurship – the ability of MNCs to innovate and adapt across diverse cultural and regulatory landscapes. Through case studies and empirical analysis, my research uncovers the strategies and best practices adopted by MNCs in leveraging AI for resilience and sustainability while navigating the complexities of international markets.

But this is not just an academic pursuit – it’s a call to action. As stakeholders in the global community, we all have a role to play in shaping the future of multinational business. By understanding the transformative potential of AI and championing responsible practices, we can pave the way for a more resilient, sustainable, and inclusive global economy.

As we embark on this journey, let us harness the power of AI not just to enhance profitability, but to build a better world for generations to come.

Yanwen Li
Doctoral Researcher
International Business
University of Vaasa