{"id":14,"date":"2018-12-05T14:44:28","date_gmt":"2018-12-05T12:44:28","guid":{"rendered":"https:\/\/midgard.uwasa.fi\/fi\/midcom-permalink-1e8f88b8116de16f88b11e8b1959be31cc4e235e235"},"modified":"2018-12-05T14:44:28","modified_gmt":"2018-12-05T12:44:28","slug":"making-your-expertise-visible","status":"publish","type":"post","link":"https:\/\/blogs.uwasa.fi\/inno\/2018\/12\/05\/making-your-expertise-visible\/","title":{"rendered":"Making your expertise visible"},"content":{"rendered":"
How do you make your expertise visible? How can you reach wide audiences via journalistic media?<\/div>\n

This time, Pitch and Publish Caf\u00e9 by InnoLab<\/strong> had invited Communications Director Hanna-Mari Soini<\/strong> from W\u00e4rtsil\u00e4, researcher Ville Pitk\u00e4nen<\/strong> from e2 Research and journalist Erkka Railo<\/strong> from MustRead.fi to discuss the theme of expertise in the media. InnoLab Director Mari K. Niemi<\/strong> chaired the event. All panellists have extensive experience working with the media in varying roles.<\/p>\n

What were their tips for academics and other experts wishing to gain more impact for their work by discussing and sharing it in the media?<\/p>\n

Carita Eklund<\/strong> is a young economic researcher finalising her doctoral dissertation about design, innovations and cutting-edge firms<\/em>.<\/p>\n

Be short and clear<\/em><\/p>\n

Practice delivering your main message in one sentence. Write that sentence and then expand from there.<\/p>\n

Clarity is also important. Clarity demands that the text should discuss only one or two issues, no more than that. Simply put: \u2018simplify, simplify and simplify\u2019. Another tip is KISS\u2014<\/em>‘Keep It Simple and Smart\u2019 or \u2018Keep it Smart and Significant\u2019.<\/p>\n

Choose your audience<\/em><\/p>\n

Think about your audience: are you targeting other researchers, journalists, politicians or everybody in the world? (Hint: The last one might be too broad.) Tailor your message accordingly. What is of interest to your audience? What matters to them?<\/p>\n

Your message should be such that a person, who wants to understand it, can\u2014regardless of their educational background.<\/p>\n

Beat the competition: Choose the proper timing<\/em><\/p>\n

One way to gain journalists\u2019 attention is via social media. Yet, when you use it, timing matters a lot.<\/p>\n

If the topic is under discussion in the media, your expertise on it has more demand and your blog is more likely to be read. Be active in sharing your work on different social media platforms, and don\u2019t hesitate to tag people for whom your work might be useful.<\/p>\n

Be active in making the contact<\/em><\/p>\n

It is worth being active and creative when seeking journalists\u2019 attention. One way of connecting is making the contact yourself. You can do it in a variety of ways, from making a phone call to reaching out on social media.<\/p>\n

You could first build up momentum and credibility by writing a blog and then bring it to the attention of the people who report on that topic.<\/p>\n

Be bold and apply your expertise<\/em><\/p>\n

When contacted by a journalist, try to be as useful as you can. You do not need to know everything to be useful. As a young researcher, you might feel that your core expertise is not on the exact topic at hand. However, you certainly know more about your research topic than the journalist and most of your audience does.<\/p>\n

Share what you know, give tips on who else to interview on the topic and, if needed, help the journalist formulate relevant questions.<\/p>\n

Because journalists tend to work under strict deadlines, try to be quick in returning their calls and try to answer the question without giving a broad lecture on the topic (not always easy!).<\/p>\n

Do not take it too seriously<\/em><\/p>\n

We all want to do our best, but everything does not always go according to plan. All panellists agreed that no one will remember your mistakes the next day and that people are understanding toward young researchers.<\/em><\/p>\n

The panellists\u2019 experience is that with a sense of humour and persistence, anyone can handle making mistakes in public: <\/em><\/p>\n

\u2018Do the most of your mistakes when you\u2019re still a young academic.\u2019 <\/em><\/p>\n

\u2018You can make more mistakes tomorrow.\u2019<\/em><\/p>\n

So, be brave and don\u2019t be shy\u2014and encourage your colleagues, regardless of their age.<\/p>\n","protected":false},"excerpt":{"rendered":"

How do you make your expertise visible? How can you reach wide audiences via journalistic media? This time, Pitch and Publish Caf\u00e9 by InnoLab had invited Communications Director Hanna-Mari Soini from W\u00e4rtsil\u00e4, researcher Ville Pitk\u00e4nen from e2 Research and journalist Erkka Railo from MustRead.fi to discuss the theme of expertise in the media. InnoLab Director […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-14","post","type-post","status-publish","format-standard","hentry","category-general"],"acf":[],"yoast_head":"\nMaking your expertise visible - InnoBabble<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blogs.uwasa.fi\/inno\/2018\/12\/05\/making-your-expertise-visible\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Making your expertise visible - InnoBabble\" \/>\n<meta property=\"og:description\" content=\"How do you make your expertise visible? How can you reach wide audiences via journalistic media? 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This may be shown publicly.","sameAs":["https:\/\/www.morgan.fi","https:\/\/www.facebook.com\/morgandigitalfi\/","https:\/\/x.com\/morgandigitalfi"],"url":"https:\/\/blogs.uwasa.fi\/inno\/author\/sevenam\/"}]}},"post_meta":"<span class=\"author\"> <span class=\"vcard\"><a class=\"url fn n\" href=\"https:\/\/blogs.uwasa.fi\/inno\/author\/sevenam\/\">Seven Am<\/a><\/span><\/span><span class=\"posted-on\"><a href=\"https:\/\/blogs.uwasa.fi\/inno\/2018\/12\/05\/making-your-expertise-visible\/\" rel=\"bookmark\"><time class=\"entry-date published updated\" datetime=\"2018-12-05T14:44:28+02:00\">05.12.2018<\/time><\/a><\/span>","post_categories":"<span class=\"entry-categories cat-links\"><a href=\"https:\/\/blogs.uwasa.fi\/inno\/category\/general\/\" rel=\"category tag\">General<\/a><\/span>","post_thumbnail":null,"_links":{"self":[{"href":"https:\/\/blogs.uwasa.fi\/inno\/wp-json\/wp\/v2\/posts\/14"}],"collection":[{"href":"https:\/\/blogs.uwasa.fi\/inno\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.uwasa.fi\/inno\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.uwasa.fi\/inno\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.uwasa.fi\/inno\/wp-json\/wp\/v2\/comments?post=14"}],"version-history":[{"count":0,"href":"https:\/\/blogs.uwasa.fi\/inno\/wp-json\/wp\/v2\/posts\/14\/revisions"}],"wp:attachment":[{"href":"https:\/\/blogs.uwasa.fi\/inno\/wp-json\/wp\/v2\/media?parent=14"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.uwasa.fi\/inno\/wp-json\/wp\/v2\/categories?post=14"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.uwasa.fi\/inno\/wp-json\/wp\/v2\/tags?post=14"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}